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Backlinks is a inbound links to a website. Basically a backlink is any link received by a website from another website.The number of backlinks indicates the popularity of any website. Backlinks have significant role in the world of SEO (Search Engine Optimization).


The number of backlinks that a website has is the most important factors for determining that website's ranking and popularity.


Websites uses many search engine optimization techniques to increase the number of backlinks to their website. There are several factors that determine the value of backlinks.


Backlinks from a sites on a relevant topic are highly valuable. If two sites have content on same topic, the backlink is considered relevant and have strong impact on search engine rankings of the webpage providing the backlink.



Most important part of the backlinks is the anchor text. Anchor text is the descriptive labeling of the hyperlink as it appears on a website. Search engine bots examine the anchor text to evaluate how relevant it is to the content on a webpage.

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