Google has shown Red card to the entire site Webmasters who uses much ADS on their site by which users get annoyed. Matt Cutts head of search spam in Google has announced the first official update to Page Layout algorithm it is designed for the sites with good content rather than full of ads.
Matt Cutts, in his tweet said that Google has updated its Page Layout Algorithm. This Page Layout Algorithm filters the Top Heavy algorithm, resulting in the down grading of the webpage having too many ads or the users get distracted by ads surrounding the content.
Although Matt Cutts did not specify the impact of this update in the search results but I can definitely say that it will not impact much SEOs. This is the third update to the page layout algorithm. Since Google has refresh so we cannot say it like Google updated the algorithm, but the refreshed the algorithm and updated it's index.
Matt Cutts in his tweet told that a Page Layout Algorithm was updated on February 6.
SEO folks: we recently launched a refresh of this algorithm: http://t.co/KKSXm8FqZW Visible to outside world on ~Feb. 6th.
— Matt Cutts (@mattcutts) February 10, 2014
Further In the next tweet Cutts rehearse that this Google update is neither Penguin nor Panda related. The first Page Layout algorithm launched on January 19, 2012. In the Google’s official announcement, they explained that users wanted to see the content right away rather than ads. So sites with less content can be affected. They further said that if you click on a website and the part of the website you see ads instead of content above-the-fold that’s not a very good user experience. Such sites will not rank high. The initial launch of this update affected 1 percent of search queries around the world. This update is reported to have a less effect and this affects only English queries.
your website has been affected so consider rearranging the layout of your pages
so the content above the fold is easy for users to see quickly. As
Google crawls your site the page layout algorithm will automatically update
according to your rearranging of the layout.
QUOTED FROM ORIGINAL ARTICLE BY MATT CUTTS
We've heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren't happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn't have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience.
Such sites may not rank as highly going forward.
Which Types of Ads Will Be Disliked through This algorithm Ads are must for any webmaster but due to this update issue, there are many questions in the webmaster minds , that how to put ads, where to put ads, so only things is that remove ads from the top of post that is beneath the title. Put them in center of the post and the last of the post so Google consider it friendly user content. If you are putting it on sidebar consider it placing after two or three widgets.