A London fishmonger’s tune to hook in more customers to his fish stand has landed him with a video and a chance to become the country’s top holiday song.

Muhammad Shahid Nazir became an Internet sensation earlier this year, after a video posted of him singing “One Pound Fish” went great, after almost 4.2 million views of videos and thousands of fans in a few months.

Just this week, the fishmonger moved to the leagues with the release of a bass and beats infused version of his “One Pound Fish”.

“Come on ladies, come on ladies, one pound fish,” crowns the Pakistani immigrant and father of four, as he gyrates and does traditional bhangra moves in a room full of backup dancers. “Have a, have a look, one pound fish,” he says as he holds up plastic fish.

The video has had more than a million views in two days and has led to fan sites on Facebook.
Miller urges people in the Facebook group to buy the single to help it become the top song on Christmas and in particular to “beat the X Factor machine.”

The reality show The X Factor has been successful for the past few years in producing the top holiday song in the U.K. This year’s competition is extra fierce, as Nazir failed to make it past the first round of the British version of the reality show when he auditioned in May.

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